OMO
Marketing Solutions
The anti-counterfeiting + marketing solution for the products let brand owners obtain consumer data through anti-counterfeiting codes, provides big data decision support for precise marketing, and greatly reduces the cost. Business intelligence is provided for better business planning and personalized interaction with their customers, such as, online shop promotion, product website visitor boost. Acquire retail consumers through omnichannels, including physical products in retail channels, online promotions and ads.
Challenge
Users buy products in retail stores, and offline activities is lack of customer data. Or else, data can only be stored in retailers. Without full picture of data, brand owners lose this efficient channel for online marketing and promotion.
Solutions
1. Personalized Marketing
Consumers can easily obtain product information and participate in various marketing activities by scanning the SOI code with mobile phone. Based on the analysis of consumer group behavior, it helps enterprises to continuously improve the personalized interaction with consumers. As a result of powerful anti-counterfeiting measures, it can accumulate, manage, share and assess data to design customized marketing campaigns.
2. Anti-counterfeiting Platform
We offer patented anti-counterfeiting technology supported by AI & blockchain solutions. Effective measure against counterfeiting with Consumer Data Platform services. A QR code scanner or simple camera scan is enough leading to high adoption of users.
3. Coupon Promotion
Anti-counterfeting coupons with unique clone-proof code is integrated with the coupon code, which will avoid misuse and photocopying of the coupons. Improved customer commitment, engagement, and brand loyalty solutions are an after-effect of the appropriate implementation of advanced innovative technologies.
Competitive Advantage
Your brand can gain substantial competitive advantage by accumulating and utilizing customer data accurately and in real time. Utilizes existing retail channels for effective consumer acquisition at scale.
Marketing Planning
Monitor and connect consumers' retail purchases with your offline and online campaigns, enabling you to do customized marketing campaign. Even for product marketing, you can make use of the SOI code to get product feedback, and make use of the valuable and related data to make the best decision.
Consumer Segmentation & Behaviour
Collect consumer information and build a database to firmly capture the brand's fan base. A unified view of individual customers, as well as a holistic view of real-time data. Enables consumers segmentation, integrated analytics and digital marketing enhancement and automation. Through our unique digital coupon solutions, applications, and consumer behaviour analysis, you can gain full picture of consumers' purchasing pattern to pushes relevant advertisements according to different types of consumers, and guide customers to make purchases.
Increase ROI
Our data analysis tools will help you with product purchase recommendation, smart advertising push, predict future customer interactions, and improve your communications with detailed campaign statistics, various reporting tools and multi-dimensional customer segmentation. Tailor-made digital solutions, valuable and insightful data points, help companies attract new customers, remarket, increase repeat customers, and generate high returns.