Reduce operating costs by 20% through interactive anti-counterfeiting traceability solutions!
Many brands rely on third party manufacturers where there is little control, as they have limited visibility within their operations. Lead Code minimizes revenue loss and mitigate liability due to counterfeits while creating new opportunities to increase trust and engagement with consumers by securely connecting physical products to the digital world. Medical industry, especially the pharmaceutical sector, suffers most from grey market and counterfeit products.
Challenge
- Lack of identifying features to help patients recognize original products
Solution
- Exposed Code: Product Track & Trace
Warehouse staffs can scan the exposed code with their integrated systems for product traceability - Inner Code: Product Information & Authentication
Any attempt to tamper or replicate it with the help of third-party application or involvement will immediately trigger an alert that will go on to notify the manufacturer. - Distribution Channel /management
At the backend, the information is shared and sent to the cloud server, which in turn notifies if the medicine is in suspected channels.
Results
- New Offerings Notification
- Scanning the codes can make the consumer immediately realize the genuineness of the medicine as it is one-time readable code, and able to let brands send personalized messages
- Digitalize Redemption
no longer need to collect cut-out from product packaging for redemption - Market Order Regulation
Ability to identify the location of scan activities on their products to avoid grey market
Uniqueness
Unique and uncopieable code is tied with specific product. With geo-location tracking, time limitation control, multi-level accessibility, and big data analysis, it provides flexible applications.
Security
Bank-grade technology creates a unique clone-proof SOI codethat can only be produced once.
Product Track and Trace in Supply Chain
By scanning the unique identity verification label, enterprise can check the logistic information to protect against counterfeits and product diversion.
Consumer Marketing
The solution instantly provides clear positive/negative verification results, at the same time, capture consumers data for various marketing engagement.